Your web site is your storefront for your entire world. Whereas many companies have chosen to stay to social media to advertise their companies, they might be doing a lot extra with their very own web site.
This sequence will present how simple it’s to create your individual web site for your small business, whether or not you’re a hairdresser, a restaurant, a consulting agency, a photographer, or something. With our suggestions, you possibly can have your individual web site up and working shortly, simply, and able to get prospects in.
On this one, we’re specializing in the hair and wonder trade — the place picture is every part and complete new audiences may be shortly found on-line.
Picture by Ella Jardim on Unsplash
Getting began
Earlier than you get began making your web site, begin figuring out what you wish to placed on the web site. Write the content material you need on every web page, specializing in the companies you wish to promote.
It may be tempting to only put a PDF record of your costs up, however, as a substitute, take into consideration what the shopper is on the lookout for. Take into consideration what earlier prospects have requested. Clarify what every service is and what the shopper will obtain with it. Do you employ particular manufacturers? Have totally different costs that rely on the size of time? Do you present particular companies, like autism-friendly haircuts or marriage ceremony make-up? Including within the particulars isn’t simply nice for your small business, it’s incredible for search engine optimisation, which can imply extra prospects.
As soon as you already know what you wish to put in your web site, you possibly can then purchase a hosting package deal and get began.
We advocate shopping for an excellent primary package deal, both our Important internet hosting package deal or our Primary Managed WordPress package deal. Each of them gives you the house and efficiency you want with out costing an excessive amount of. In case you select Important, you’ll want to put in WordPress in your package deal, and if you happen to select Primary, WordPress will likely be put in mechanically.
The Blossom Spa WordPress theme
Making Issues Look Good
With WordPress, there are actually 1000’s of themes obtainable to make your web site look nice. Listed here are three we’ve discovered which can be designed for the wonder trade.
Spa Salon
Constructed on Bootstrap, this theme consists of every part a salon wants for his or her web site, together with particular affords, reserving choices, and loads of house to indicate off your attractive images. There’s additionally a premium model obtainable for $39, which provides additional customisation choices.
Magnificence Spa Salon
Vibrant and crowd pleasing, particularly with these pretty playing cards, this theme has stunning components that make it an amazing on your web site. A sliding header offers you loads of choices to lure your prospects in, and there’s WooCommerce integration to construct up your on-line retailer. Whereas there isn’t a premium model of this particular person theme obtainable, you should purchase premium variations of all their themes for $99.
Blossom Spa
Clear and chic, this theme is stuffed with so many options, together with two choices to record your companies, a bit for staff profiles, and Schema.org markup to supply much more search engine optimisation. There’s a premium model of this theme as nicely, letting you customise the design, add extra options, and extra, all for $59.
The Salon Reserving System WordPress plugin
Reserving and Scheduling
You’ll be able to have probably the most stunning web site on the market, but when folks can’t make appointments on-line, there’s no level. You possibly can go along with a third-party reserving service, or attempt these plugins to maintain it extra in-house.
Appointment Hour Reserving
This plugin offers your prospects a simple approach to ebook appointments straight out of your web site, and in addition makes it simple so that you can record working days, a number of companies, and combine it with PayPal or WooCommerce. Plus it offers you a handy appointment record to print out. If you would like extra integrations, together with different fee strategies, exterior companies, and Google Calendar, you should purchase the Skilled model for $5.99 a month.
Salon Reserving System
This plugin additionally offers your prospects a fast approach to ebook appointments in an easy-to-understand calendar format. Whereas the free model doesn’t have direct integration with fee suppliers, it does have a discounting function and integration with Google calendars. The paid model consists of integration with fee suppliers, a cellular app on your employees members, and much more add-ons for €79 a yr.
Amelia
There is no such thing as a free model of Amelia, however for £59 a yr, you get an incredible assortment of options in a simple to make use of backend. Handy fee supplier integration, customisable designs, an admin dashboard supplying you with the statistics you need, and every part designed for comfort and ease of use.
The Highlight WordPress plugin
Integrating Social Media
Even if you happen to do have a web site, you continue to wish to maintain your social media accounts stuffed with content material. Whether or not it’s your Instagram account stuffed along with your nail artwork, your Fb web page linking to hairstyling tutorials, or your YouTube channel with five-minute make-up ideas, your social media accounts are very important to your small business. These three plugins will assist you to simply combine them into your WordPress web site.
Highlight
Instagram is a incredible approach to introduce folks to your companies, nevertheless it’s additionally a locked-in system, making it troublesome for anybody who doesn’t have an Instagram account to see your work. With Highlight, you possibly can simply combine your Instagram feed into your WordPress web site, not solely pointing your prospects to your Instagram account but in addition supplying you with a simple approach to showcase your work.
Smash Balloon Plugins
Smash Balloon has produced separate plugins for Fb, Instagram, Twitter, and YouTube, supplying you with a handy approach to combine particular social media accounts into your web site. Every plugin prices $49 for a yr and gives you a quick and easy integration along with your private feed.
Feed Them Social
However if you wish to showcase all of your social feeds throughout your web site, Feed Them Social helps you to put in Fb, Twitter, Instagram, and YouTube feeds onto your web site, together with Observe buttons to make it even simpler on your prospects to seek out you. It’s $50 a yr for the premium model, however the free model does include plenty of options.
The WordPress Carousel Professional plugin
Displaying Off Your Abilities
Whereas social media is nice for displaying off your abilities, there’s one thing to be mentioned for big stunning images of your work proper in your web site. Listed here are some plugins which can be constructed to create nice galleries.
Envira Gallery
Straightforward to arrange and use, Envira not solely offers you a stunning gallery in your web site, however consists of social media buttons, video embeds, and watermarking, in addition to search engine optimisation for even higher outcomes. The essential model is simply $26 for the yr, and provides you a handy gallery at a low worth.
Album
When you’ve got a number of galleries however wish to have them in a single handy block on your private home web page, Album is a free plugin that offers you a chic answer that masses shortly and is simple to work with. The free model comes with 4 totally different types, however for $24.99 a yr, you possibly can improve to the Professional model, which has eight extra types in addition to a customized tag filter, making it simple so as to add selection to your album.
WordPress Carousel Professional
This plugin not solely offers you great-looking gallery carousels, however you too can create textual content block carousels as nicely — nice for particular affords, weblog posts, newest merchandise, and extra. It’s simple to customize, together with how briskly the carousel rotates, what’s proven, and the way it appears to be like. It’s $39 per yr for one web site or $139 for a lifetime buy.
Picture by STIL on Unsplash
So there are some choices on your brand-new web site. Whether or not you’re a make-up artist, hairdresser, therapeutic massage therapist, nail technician, or run your individual salon, having your web site is a good way to have interaction along with your current prospects and achieve new shoppers.
In case you ever have any questions on how a web site can assist your small business, get in contact with us! We’re completely satisfied to assist!
(Featured picture by Tessa Wilson on Unsplash.)